DISCOVERING THE WORLDS HIDDEN GEMS
Why Rare Origins Matter in Coffee
Every great cup has a story, shaped by its soil, its climate, and the people who brought it to life. Single-origin coffee gives us the chance to taste that story in its purest form.
Coffee’s history begins in ancient Ethiopia, where legend says a goat herder named Kaldi first noticed the energizing effects of the cherry. From there, coffee traveled to Yemen, where it was cultivated, traded, and carried across the Red Sea into the Middle East. For centuries, Yemen held the world’s coffee monopoly, exporting through the port of Mokha and establishing the global tradition we know today.
As coffee spread into Europe and eventually the Americas, cultivation expanded dramatically, leading to the large-scale production regions most people recognize now: Brazil, Vietnam, Colombia, Ethiopia.
But here’s what most people don’t realize:
Coffee grows far beyond those familiar names.
Today, 81 countries and regions produce coffee worldwide. Yet only a fraction of those ever make it to the U.S. market. Brazil, Vietnam, and Colombia still dominate more than 60% of global supply, overshadowing smaller producers whose landscapes and traditions are just as rich, if not richer in flavor potential.
Many of these lesser-known origins lack the scale or visibility to break through. Their beans are rare not because they lack quality, but because they lack representation.
That’s where exploration becomes important.
By sourcing coffee from places like Yemen, Myanmar, Timor-Leste, and other emerging regions, we uncover flavor experiences the world has barely tasted, bright, complex, unexpected cups that rival or surpass the classics.
Choosing rare origins does more than bring something new to your mug. It supports farmers who work tirelessly in overlooked coffee communities, helping diversify income and fuel local economies. It also brings more balance and equity to a global industry heavily weighted toward the biggest producers.
There’s a whole world of coffee that hasn’t had its moment yet and we’re excited to help tell those stories.